The history and development of mass
media in Nigeria dates back to the establishment of Iwe Irohin in
1859 by Reverend Henry Townsend. And for almost 73 years after the debut of Iwe
Irohin, newspaper dominated the Nigerian mass media scene until 1932 when
radio broadcasting was introduced as another medium of mass communication in
Lagos. Twenty-seven years after establishing the Federal Radio Corporation of
Nigeria, the Western Nigeria Television was officially commissioned on October
1959. It is therefore instructive to say that while private individuals
pioneered the establishment of newspaper, government pioneered the
establishment of radio and television broadcasting in Nigeria.
Ownership and control
The ownership and control of the media
particularly the print grew from a missionary/religious press to accommodate
businessmen, nationalists, politicians to governments as owners and
stakeholders in the industry. Thus, the ownership of the newspaper became a
major factor in determining the content. This medium of mass communication
became different voice for different owners. Nationalists during their time used
newspaper apart from discussing burning national issues; also as a medium to press
their demand for the nation’s independence home. On the other hand, politicians
found it a veritable medium and platform to express political ideology, etc.
This private control over newspaper
industry continued until 1975 when the then military government took over the
ownership of Daily Times of Nigeria.
The Federal Government went further to establish its presence in the print
medium by founding another newspaper called Morning Post in 1961. This move saw various regional governments
going into newspaper business as Western Government established The Sketch, Northern Region setting up New Nigeria and others. However, the
various governments’ incursion into newspaper business could not be sustained
as the current trend indicates private investors playing dominant role in this
important medium of mass communication.
Government
and Newspaper Control
Government’s move to control the press came
with the promulgation of Decree 31 of
1978 that set up the Nigerian Press
Council (NPC) to regulate the
operations and activities of newspaper industry in the country. The NPC’s
regulatory role and responsibility include but not limited to: enquiring
into complaints about the conduct of the press and the conduct of any person or
organisation towards the press and exercising in respect of the complaints the
powers conferred upon it under this Act; monitoring the activities of the press
with a view to ensuring compliance with the Code of Professional and Ethical
Conduct of the Nigeria Union of Journalists; receiving application from, and
documenting the Print Media and monitoring their performance to ensure that
owners and publishers comply with the terms
of their mission statements and objectives in liaison with the Newspapers Proprietors
Association of Nigeria.
While in the newspaper industry, private
ownership held bound until 1975 when the Federal Government made its entrance
into the business, the FG held bound in the broadcast media until 1994 when
private broadcasting station come on stream. Today, it can be said that the
FG’s attempt into the print medium of mass communication which initially
recorded a huge success is today a fuss particularly as it sent the once
must-read Daily Times out of the newsstand.
Government
and Broadcast Control
However, August 24, 1992 ushered in a
wave of change into the broadcast industry which saw the FG giving up its total
control over the broadcast industry by the enactment of deregulation decree
setting up Nigerian Broadcasting
Commission (NBC). The NBC was saddled with the responsibility of regulating
and controlling the broadcast media; receiving, processing and considering applications
for ownership of radio and television stations, including cable television
services, etc. This single act of government has not only liberalized the
broadcast industry, it has as well ushered in many players into the field of
radio and television broadcast, giving Nigerians a variety of stations to
choose from.
The New Media (Internet-driven)
The new media, which include the social
media is internet-driven in nature. It is the emerging press of the 21st
century. With the application of information communication technology (ICT),
dissemination and access information is made much easier. It is another medium
of mass communication that is neither limited by space nor time. It has global
reach with an unprecedented speed.
Evaluation of the Media Ownership and
Control Within the Ambit of the Digital Age
The print media though largely owned
and controlled by the private sector has its activities and operations
controlled by the government through the Nigerian Press Council (NPC). While
such stakeholders as advertisers, ownership and political interference are
indirect controllers of the media – print and broadcast.
Given the deregulation of the broadcast
media in 1992 which saw the influx of privately-owned broadcast stations through
licenses issued by the Nigerian Broadcasting Commission. The NBC exercises
supervisory role over the entire broadcast media. However, the above
supervisory capacity of the NPC and NBC seems to be exercised more on the
privately-owned media as the NPC and NBC seem to be occupied with protecting
government’s interest than carrying out their core responsibility of
supervision. This they do by ensuring that anti-government programmes are not
published or aired through these media.
However, the advent of the internet has
provided people all over the world with an inhabitable access to information.
The availability or accessibility of internet gives any interested person a
platform to express his/herself on this global platform. Users of the medium
are entitled to maximum freedom of speech and expression. With internet access,
anyone can become an editor of an online publication. Today, we have innumerable
websites, blogs, and other social media where people express their views freely
without fear or hinder.
At present, Nigerian government is yet
to come up with regulatory policy on the online medium.
At the moment for Nigerian online
publishers, it is all comers affair. A
free world!